Radry Golf is a never ending art project disguised as a golf brand

Radry Golf

/ rad•rē /

The name ‘Radry’ represents the emotional rollercoaster one goes on while golfing and living life. It comes from the combination of two old Scottish slang terms: ‘radge’ - the angry or uncontrollable feeling that comes when presented with obstacles on the course, or in life.

‘Barry’ - the positive and sacred feeling that comes when you acknowledge your gratitude for the good things, and the pure irons. about

Radry Golf was founded in 2018 by Tony Knapton. Tony has been in the apparel industry for over 11 years having starting with a lifestyle brand called routine baseball. the brand became a household name in the baseball industry after collaborations with adidas and several pro players in the MLB. Tony left the company in 2018 to pursue his new passion within golf and started Radry Golf shortly after. Radry began with a small yet successful launch capsule before the brand took a 3-year hiatus, as Tony took a creative director role with Random Golf Club. As of january, 2023 he is back working full time on Radry Golf to give it the focus it deserves.

it’s your approach and the process that matters.

Radry Golf was formed as a creative outlet where ideas and designs can exist as experiments. Create for creating’s sake. In a game known for its stuffiness, Radry takes on a free spirit and youthful approach that is refreshing for many.

The branding is designed to act as a reflection of yourself. A reminder as to why you play golf, to be present in the moment, to get creative, to look at obstacles and failures as opportunities, and to make sure you prioritise the celebration of wins - no matter how small.

Understanding that life and golf will have its ups and downs and it’s your approach and the process that matters.